Adam Lyons, aka AFC Adam, born September 12th 1980, is a pickup artist first appearing in 2007, and voted as “the guy that will never have a girlfriend” in high-school. Having limited access to women until his mid-twenties, he was obsessed with Dungeons and Dragons and Warhammer.

Like many other pickup artists, he was introduced by Neil Strauss’s bestseller “The Game”. Before his established presence at the pickup community scene, he worked as a PR manager for many companies. Today, AFC Adam Lyons is affiliated with the “PUA Training” company and bravely continues to build his own personal reputation.

Even though he tried to keep a low profile, rumors are that in 2007 he picked up Shabnam, a Big Brother celebrity, the same night she left the house. In 2009 he got married to Amanda Torres (now Lyons), after 2 years of dating. As a former student of Mystery’s, he uses a lot of his concepts, but pushes them to extreme limits.

He is a published author of many books and trainer and coach at many courses. Some of his most popular products are: “Principles of Attraction”, “Beyond The Game, “The 21 Convention 2012 (North America)”, “Real Man Conference 2008 DVD”, “Spectrum Series: AFC Adam and Speer on Social Proof”, “Real Man Conference 2008”, “Ultimate Natural Game”, “The 21 Convention Event Footage (2007-2009)”, “Instant Attraction Training Course”, “AFC Adam VIP Monthly Training”, “Lifestyle Seduction”, “Attraction Explained VIP Membership”, “Secrets of Transitioning to Sex”, “Street Seduce”, “The Guru Black Book”, “Breaking Rapport”, “Understand Attraction”, “Valentine’s Day For Singles”, “Adam Lyons Qualification” and a lot more.

The principles of attraction which involves the basic qualities that cause attraction between two people before ever interacting with one another. He explains why a singer may seem attractive while performing, but not so much in a social situation.

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