Language - Always use simple and easy language while creating profile. Never try to copy and paste difficult language from other profile to make your partner impress.
Honesty - Honesty is the best policy; you should follow this proverb wisely while creating profile. Online dating is not a cakewalk at all. You always provide mix information about yourself. You can provide authentic information about you like, gender, name, likes, dislikes, educational back ground etc. but do not provide genuine information about address, phone number, etc.
Looking for - don't get confused and make confused others. You should write clearly what are you doing and looking for on online dating websites. Clear mentality leads to good results.
Suggested free e-books to read:Elena Petrova - The Golden Rules Of Online Dating
Scot Mckay - How To Meet Women On Twitter
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