This book applies Ericksonian hypnotic techniques to the interpersonal sales process. It covers developing rapport through pacing, using stories and metaphors, eliciting criteria and developing script books amongst many more. This book is full of penetrating insights. If I had one book only on the interpersonal psychology of selling I would choose this. Chapter 10 on interactive audio and video training has such penetrating insights it is amazing it was written way back in 1990 before the web. I find publication lists populated with junk sales books (101 best closes" and such like). This book is not one of them. It is full of real substance. I wish I purchased it 8 years ago. The techniques they describe can be used in all interpersonal interactions, not only sales.

If you were to buy just one book on sales, this would be it.From how to build trust and rapport quickly, to creating mesmerizing sales presentations, developing questions to overcome the most obstinate of clients and disarm strong beliefs and opinions. This book tripled my sales in a short time.The hypernesia, ideosensory trance and revivication techiques are so effective and easy to use that they should be illegal. The book also offers a series of exercises on how to personalize the techniques for your own products and services. How to build a sales script book and concludes with strategies to become a sales champion and how to overcome stress.Some people may be turned off by the affirmations...I found that they worked when accompanied with visualization and techniques explained. Learning how to turn negative thoughts into positive actions was especially useful to me and my sales team.

This is a lexicon of solid, practical persuasion verbiage that you can use in your arsenal to help you get past the prejuidiced biases of prospects. I've implemented several of the techniques the author suggests as well as created a book of my own phrases and terms to use when the need arises. This has helped to shape my very own verbal arsenal. Not that you'll rely on ALL of the techniques offered in this manual rather that they're ready and at hand to use when the time comes up. Enjoy & Good Selling!

"

Buy Donald Moine - Unlimited Selling Power How To Master Hypnotic Selling Skills ($8.35)